Some Social Media Rules That You Will Love

I just finished reading The New Community Rules: Marketing on the Social Web by Tamar Weinberg. Its just been released so it is hot off the presses, which is exactly what you need when it comes to social media. It is very difficult to write a book on a medium that is moving like a bullet train!

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules , youll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

With hundreds of millions of people using Facebook, Twitter, YouTube, and a multitude of other social media sites, more than a few companies have lunged into the turbulent realm of social media marketing, attempting to attract the attention of countless consumers. Theres one problem, though. Savvy online folk arent just consumers. They are communities

.Tamar Weinberg, a social media guru, understands the dynamics of online communities, and her book “The New Community Rules: Marketing on the Social Web,” clearly demonstrates her vast knowledge of the subject. The book explores how businesses can use social media tools as a vital promotion and communication tool. Specifically, the main emphasis of this title is indeed targeting online communities, researching them, and becoming an active member of and contributor to those communities as part of a social media marketing campaign.

I think I can summarize my opinion of “The New Community Rules” with one word: “wow.” The book is comprehensive, easy to read, interesting, and inspiring. I would highly recommend this guide to any social media maniacs interested in expanding their businesses marketing efforts into the world of social media–successfully.